Prof. Dr. Erdogan Ekiz from the Hospitality and Tourism School is among the co-editors of a new academic publication released by CABI, titled Transforming Festival Experiences with Artificial Intelligence: A Stakeholder’s Perspective. The book is part of the SCOPUS-indexed Festival and Event Tourism and Hospitality Series.
The volume is co-edited by Dr Swati Sharma, Dr Narendra Kumar, Prof. Dr. Erdogan Ekiz, and Dr Karen Miranda-Fernandez. The series editor is Dr Anukrati Sharma.
The book examines how artificial intelligence is transforming festival experiences, addressing areas such as crowd management, personalized visitor engagement, digital marketing, sustainability, cultural preservation, and stakeholder interaction.
Comprising 16 chapters, the publication brings together international perspectives, combining academic research with practical insights. Key topics include AI applications in rural festivals, smart event design, cultural mapping, marketing innovation, service recovery, and responsible use of AI technologies.
A distinctive feature of the book is its stakeholder-focused approach. It considers not only technological advancements but also the roles of visitors, organizers, vendors, local communities, destination managers, and cultural institutions in shaping festival experiences.
The publication contributes to ongoing discussions in tourism, hospitality, and event management, offering insights into how emerging technologies can enhance festival experiences while maintaining cultural authenticity and human connection.
Read more about the book.
The volume is co-edited by Dr Swati Sharma, Dr Narendra Kumar, Prof. Dr. Erdogan Ekiz, and Dr Karen Miranda-Fernandez. The series editor is Dr Anukrati Sharma.
The book examines how artificial intelligence is transforming festival experiences, addressing areas such as crowd management, personalized visitor engagement, digital marketing, sustainability, cultural preservation, and stakeholder interaction.
Comprising 16 chapters, the publication brings together international perspectives, combining academic research with practical insights. Key topics include AI applications in rural festivals, smart event design, cultural mapping, marketing innovation, service recovery, and responsible use of AI technologies.
A distinctive feature of the book is its stakeholder-focused approach. It considers not only technological advancements but also the roles of visitors, organizers, vendors, local communities, destination managers, and cultural institutions in shaping festival experiences.
The publication contributes to ongoing discussions in tourism, hospitality, and event management, offering insights into how emerging technologies can enhance festival experiences while maintaining cultural authenticity and human connection.
Read more about the book.
