PUBLIC RELATIONS MANAGEMENT
"Public Relations can flip the course of market
interaction. When hitting roadblocks in heated
negotiations, only savvy PR specialists know
to call breaks or look for third-angle solutions. Many times I
found myself thinking, Saved again by the PR."
Nicola Pasquali
Academic Director
"Public Relations and Media Management is a four-year
program that will support students to develop the creative,
critical and research skills needed to become a strategic,
innovative and ethical public relations professional, with
unique focus on social media and content creation."
Dr. Odiljon Abdurazzakov, PhD
Dean of –°AU Business School
  • PROGRAM DURATION:

    8 SEMESTERS

  • LANGUAGE:
    ENGLISH
  • 12 500 000 UZS
    PER SEMESTER
PROGRAM DESCRIPTION
Relations (PR) Management is the art of managing the delicate border between different stakeholders to a corporation, project or initiative. It is one of the finest forms of communication, uniting principles of psychology to advanced marketing and bargaining techniques. In a global environment, PR Management takes on the entirely new meaning of bridging cultural gaps and differences, hence calling its professionals to constantly look at issues from different and innovative perspectives.

At Central Asian University, we have designed our PR Management course to educate our students to the unexpected: a challenging meeting with investors, an impromptu welcome to a senior delegation, a multi-party negotiation. Only practice can prepare for such moments, and we pride ourselves with our hands-on teaching methodology, grounded on frequent simulations, often at the presence of international guests. PR can turn crisis into opportunity; we see our students seamlessly achieving that.
PROGRAM CONTENT
The courses are supported with tutorials and labs, in which students profit from intensive mentorship.

  • Social Media.
  • English: Writing, Reading, Speaking/Public Speaking, Listening.
  • Ethics in Journalism.
  • Digital Media and Culture.
  • Narrative Journalism.
CAREER PERSPECTIVES
  • Public Firms
  • Project Ventures
  • Think-Tanks
  • Multi-National Companies
  • PR Consulting
LEADERSHIP, INNOVATION AND GLOBAL CHALLENGES
  • Global PR: cultural
    communication gaps
  • Micro vs. Macro
    Negotiation
  • Netiquette and PR in
    digital environments
READY TO EMBARK ON YOUR JOURNEY?
LEARN MORE
Our Admissions officers can answer any of your questions regarding programs at Central Asian University, requirements to apply, Study Abroad and more.
ADDITIONAL RESOURCES
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