MARKETING
"Marketing is the final combination of data and creativity. It is about reading the market before it has developed a need and leveraging the tools of technology to unite supply and demand in ways no other has ever thought of. It is about caring - and being educated to care"
Nicola Pasquali
Academic Director
"Our Marketing degree helps students learn marketing
principles and practice like data analysis, communication,
consumer behavior, advertising fundamentals, research
methodology, SEO (Search Engine Optimization), and SEM
(Search Engine Marketing) on a global, digital environment."
Dr. Odiljon Abdurazzakov, PhD
Dean of –°AU Business School
  • PROGRAM DURATION:

    8 SEMESTERS

  • LANGUAGE:
    ENGLISH
  • 15 000 000 UZS
    PER SEMESTER
PROGRAM DESCRIPTION
2023 07 - CAU - Academic Book - 03Global influencer and Marketing guru Gary Vaynerchuk always goes to the point: "The best Marketing strategy ever: CARE". Care about your customers, suppliers, processes and the competitive environment around you. At Central Asian University, we like to think that "care" has yet another meaning: "educate". Educate yourself on planning, gathering and analysing data, knowing the market and acting timely and decisively to make a difference.

Marketing is the most critical point of the entire economic reasoning; it is where demand meets supply inefficient and yet creative ways. We strive to educate our young professionals in Marketing precisely along the guidelines of care and education. We see trust as the ultimate glue of the global economy, a cement built when Marketing leaves the brainstorming room and gets tested in real life. For us, it's a wonder that repeats itself every year. For our students, it's seeing their dreams and aspirations become reality.
PROGRAM CONTENT
The courses are supported with tutorials and labs, in which students profit from intensive mentorship.

  • Supply-Chain and Operations;
  • Industrial and Family Companies;
  • Promotion and Ad Specialists;
  • Multi-National Companies;
  • Digital Native Marketing
CAREER PERSPECTIVES
Graduates of the Digital marketing can work in various positions in IT and Software companies, digital marketing agencies, digital marketing departments.
LEADERSHIP, INNOVATION AND GLOBAL CHALLENGES
  • Post-Pricing: Freemium
    vs. Subscription
  • Digital Supply Chains:
    What Packaging?
  • Global vs. Local
    Demand and Taste
READY TO EMBARK ON YOUR JOURNEY?
LEARN MORE
Our Admissions officers can answer any of your questions regarding programs at Central Asian University, requirements to apply, Study Abroad and more.
ADDITIONAL RESOURCES
Get ready for your upcoming journey and discover the wealth of resources within our community.