"Our Marketing degree helps students learn marketing
principles and practice like data analysis, communication,
consumer behavior, advertising fundamentals, research
methodology, SEO (Search Engine Optimization), and SEM
(Search Engine Marketing) on a global, digital environment."
Sherzodbek Safarov, CFA
Dean of СAU Business School

PROGRAM DESCRIPTION

Gary Vaynerchuk always goes to the point: "The best Marketing strategy ever: CARE". Care about your customers, suppliers, processes and the competitive environment around you. At Central Asian University, we like to think that "care" has another meaning: "educate". Educate yourself on planning, gathering, and analyzing data, knowing the market, and acting timely and decisively to make a difference.

Marketing is the most critical point of economic reasoning; it is where demand meets supply inefficiently yet creatively. We strive to educate our young professionals in Marketing precisely along the guidelines of care and education. We see trust as the ultimate glue of the global economy, a cement built when Marketing leaves the brainstorming room and gets tested in real life. For us, it's a wonder that repeats itself every year. For our students, it's seeing their dreams and aspirations become reality.

PROGRAM CONTENT

The courses are supported with tutorials and labs, in which students profit from intensive mentorship.

  • Supply-Chain and Operations;
  • Industrial and Family Companies;
  • Promotion and Ad Specialists;
  • Multi-National Companies;
  • Digital Native Marketing

CAREER PERSPECTIVES

Graduates of the Digital marketing can work in various positions in IT and Software companies, digital marketing agencies, digital marketing departments.
  • PROGRAM DURATION:
    8 SEMESTERS
  • LANGUAGE:
    ENGLISH
LEADERSHIP, INNOVATION AND GLOBAL CHALLENGES
  • Post-Pricing: Freemium
    vs. Subscription
  • Digital Supply Chains:
    What Packaging?
  • Global vs. Local
    Demand and Taste
Click here to See the Complete Program Curriculum

Tuition Fees

The University tuition fee covers the cost of your tuition, examination, and graduation. Tuition fees are payable per semester and can be paid in full or in installments.
  • 81,000,000 UZS/year
    Local Students (Uzbekistan Citizens)
  • $6,000/year
    International Students from Central Asia
  • $7,000/year
    International Students

HOW MUCH DOES THE MARKETING PROGRAM COST AND HOW LONG DOES IT TAKE?

Tuition for the B.A. in Marketing at Central Asian University is 81,000,000 UZS per academic year for citizens of Uzbekistan (2026–2027 intake). The program lasts 4 years (8 semesters) and is taught entirely in English in Tashkent. Entrance exams: Mathematics and English. Public Relations and Media Management is now part of the Marketing program. Admission for the 2027/28 academic year opens on 1 February 2027.
Central Asian University supports talented students by offering a range of scholarships. Merit-based awards are available to help exceptional students achieve their academic and professional goals.
Learn more about Scholarships
The B.A. in Marketing at Central Asian University equips students with strategic, digital, and consumer-focused skills to drive brand success in a competitive global market.
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