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B.A. in Marketing
"Our Marketing degree helps students learn marketing
principles and practice like data analysis, communication,
consumer behavior, advertising fundamentals, research
methodology, SEO (Search Engine Optimization), and SEM
(Search Engine Marketing) on a global, digital environment."
Dr. Odiljon Abdurazzakov, PhD
Dean of СAU Business School
PROGRAM DESCRIPTION
Gary Vaynerchuk always goes to the point: "The best Marketing strategy ever: CARE". Care about your customers, suppliers, processes and the competitive environment around you. At Central Asian University, we like to think that "care" has another meaning: "educate". Educate yourself on planning, gathering, and analyzing data, knowing the market, and acting timely and decisively to make a difference.

Marketing is the most critical point of economic reasoning; it is where demand meets supply inefficiently yet creatively. We strive to educate our young professionals in Marketing precisely along the guidelines of care and education. We see trust as the ultimate glue of the global economy, a cement built when Marketing leaves the brainstorming room and gets tested in real life. For us, it's a wonder that repeats itself every year. For our students, it's seeing their dreams and aspirations become reality.
PROGRAM CONTENT
The courses are supported with tutorials and labs, in which students profit from intensive mentorship.

  • Supply-Chain and Operations;
  • Industrial and Family Companies;
  • Promotion and Ad Specialists;
  • Multi-National Companies;
  • Digital Native Marketing
CAREER PERSPECTIVES
Graduates of the Digital marketing can work in various positions in IT and Software companies, digital marketing agencies, digital marketing departments.
  • PROGRAM DURATION:
    8 SEMESTERS
  • LANGUAGE:
    ENGLISH
LEADERSHIP, INNOVATION AND GLOBAL CHALLENGES
  • Post-Pricing: Freemium
    vs. Subscription
  • Digital Supply Chains:
    What Packaging?
  • Global vs. Local
    Demand and Taste
Language English
Program duration 8 semesters
Credits139 Credits
Admission requirements exam-based: math (minimum 50% out of 100%), IELTS 5.5/ equivalent of it or above (see Admission)
Transfer application-based (see Transfer to CAU)
Tuition Fees
The University tuition fee covers the cost of your tuition, examination, and graduation. Tuition fees are payable per semester and can be paid in full or in installments.
  • 40,500,000 UZS per semester
    Local Students (Uzbekistan Citizens)
  • $3,000 per semester
    International Students from Central Asia
  • $3,500 per semester
    International Students
Central Asian University supports talented students by offering a range of scholarships. Merit-based awards are available to help exceptional students achieve their academic and professional goals.
The B.A. in Marketing at Central Asian University equips students with strategic, digital, and consumer-focused skills to drive brand success in a competitive global market.
READY TO EMBARK ON YOUR JOURNEY?
LEARN MORE
Our Admissions officers can answer any of your questions regarding programs at Central Asian University, requirements to apply, Study Abroad and more.
Additional Resources
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