The second year of the Hospitality Management & Tourism program strengthens students’ analytical, managerial, and industry-specific competencies. Building on the operational foundation developed in Year 1, the curriculum expands toward strategic understanding, sector specialization, and applied technological literacy.
In the first semester, students study Information Systems for the Travel Industry, where they explore the structure and functionality of global distribution systems (GDS), reservation platforms, and digital travel technologies that underpin airline and travel operations. Special Interest and Niche Tourism examines emerging and specialized market segments such as eco-tourism, medical tourism, cultural tourism, and adventure tourism, emphasizing product differentiation and market positioning. Culinary Fundamentals provides both theoretical and practical knowledge of food production, kitchen operations, hygiene standards, and cost control. German for Tourism and Hospitality 2 continues language development to enhance international communication skills. Uzbek Tourism and Hospitality Industry offers in-depth analysis of national tourism policies, regional development, and local market dynamics. Introduction to Events and Meetings introduces event planning principles, logistics coordination, budgeting, and operational execution. Tourism Geography equips students with spatial awareness of global destinations, tourism flows, and geographic determinants influencing travel demand.
In the second semester, the focus shifts toward managerial and strategic development. Contemporary Issues in Tourism and Hospitality examines global trends, digital transformation, sustainability challenges, and crisis management within the sector. Tourism and Community Development emphasizes sustainable tourism planning, stakeholder engagement, and community-based models, aligning with regional development priorities. HRM in Tourism and Hospitality introduces workforce planning, recruitment, training, motivation, and labor relations specific to service industries. Food and Beverage Management advances students’ knowledge from operational to managerial level, including cost control, menu engineering, financial analysis, and quality management. Managing Technology in the Hospitality Industry strengthens digital competence by integrating practical exposure to hotel and revenue management systems, reflecting current industry practices. German for Tourism and Hospitality 3 further enhances multilingual capability. Strategic Marketing in Tourism and Hospitality develops higher-level marketing analysis, segmentation strategies, branding, and competitive positioning within global and regional markets.
The year concludes with Industry Internship 2, where students apply supervisory and managerial concepts within professional hospitality environments. This structured placement reinforces strategic thinking, digital literacy, and operational leadership skills. By the end of the second year, students demonstrate integrated knowledge of technology, marketing, human resource management, and sector-specific development, preparing them for advanced strategic and executive-level studies in the final year.