CAU Students Represent Uzbekistan at ICHRIE Global Conference 2026 in Las Vegas
Central Asian University is proud to celebrate the outstanding international achievement of Alina Djuraeva and Diyora Sharipova, students of the Hospitality Management and Tourism School, who represented both Central Asian University and Uzbekistan at the ICHRIE Global Conference 2026 in Las Vegas, USA.
The International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Global Conference is one of the world's most prestigious academic events in the fields of hospitality, tourism, and service management. Bringing together leading researchers, educators, and industry professionals from across the globe, the conference serves as a platform for presenting innovative research, exchanging ideas, and discussing the future of the hospitality and tourism industry.
As part of the conference program, the CAU students presented original research papers co-authored with Professors Orhan and Erdogan, showcasing their academic work before an international audience of scholars and professionals.
Alina Djuraeva presented the research paper titled "Psychological Ownership and Innovation in Tourism SMEs: The Mediating Role of Entrepreneurial Orientation." The study explores how entrepreneurs' sense of psychological ownership influences innovation within small and medium-sized tourism enterprises and examines the role entrepreneurial orientation plays in strengthening this relationship. The research contributes to a deeper understanding of innovation management in the tourism sector and offers valuable insights for both researchers and industry practitioners.
Diyora Sharipova presented "Engagement with Turkish Television Series and Its Influence on Destination Image, Travel Motivation, and Travel Intention." Her research investigates how popular Turkish television productions shape international audiences' perceptions of destinations, influence travel motivation, and affect tourists' intentions to visit featured locations. The study highlights the growing impact of media and popular culture on destination marketing and tourism development.
Presenting research at an international conference of this caliber marks an important milestone in the students' academic journey. Their participation demonstrates not only the quality of research being conducted at Central Asian University but also the University's commitment to creating opportunities for students to engage with the global academic community, exchange knowledge with international experts, and contribute to discussions that shape the future of hospitality and tourism.
Central Asian University continues to support student research, encourage international collaboration, and provide platforms where young scholars can develop the skills and experience needed to become future leaders in the global hospitality and tourism industry.
Congratulations to Alina Djuraeva and Diyora Sharipova on this remarkable achievement. Their success is a proud moment for the University and an inspiring example of academic excellence on the international stage.